Does your cover letter get read, or is it a waste of time? There are good reasons to include a cover letter, even when applying for jobs online.

To start the week off, here are my top 10 reasons you should use a cover letter in your job search:

1. It gives you another platform to market your skills and convey your interest in the company.

2. A well-done cover letter showcases your communication skills.

3. Hiring decision-makers read compelling cover letters.

4. A cover letter gives you more room to personalize your message to the employer or contact.

5. You can use a cover letter to address any gaps in your resume.

6. It can help you market your transferable skills.

7. A cover letter gives you a reason to keep your name in front of the hiring decision-maker.

8. You can employ creative strategies to link your value to the employer’s needs, painting a verbal picture that draws their attention.

9. It gives you a chance to make use of additional key words that target the employer’s needs.

10. A cover letter provides closure by giving you a vehicle to ask for the job or ask about next steps.

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