People often tell me that job postings sound like they are looking for the perfect job candidate, and they feel they can’t compete with the “ideal candidate,” even though they have a solid background and deep experience.

If you feel this way, keep in mind that job postings are wish lists of what employers ideally would like to hire, but most decision-makers know the majority of people they hire do not match 100 percent of the job criteria.

Always be genuine when marketing your skills to an employer. Most employers see through job candidates who misrepresent themselves. Unfortunately, some job candidates resort to dishonesty when applying for jobs. Some employers estimate as many as 70 percent of resumes carry distorted and dishonest representations.

Take the initiative and apply for the job posting if you match the majority of what the employer lists. For example, some job descriptions indicate a degree is needed, but hands-on experience may or may not be a substitute.

Use the three I’s when job searching — integrity, investigation and initiative.

Integrity: Be honest about your abilities and the value you can add to a company. Always present your skills in an honest way. Lying or exaggerating your background never serves as a long-term strategy and will harm your career.

Investigate opportunities: Look at employers or posted positions that interest you. Take the time to research how legitimate the opportunity is. This will help you weigh in on how much time and energy you want to devote to pursuing it.

Take the initiative: When you have the majority of the skill sets the job description lists, apply. Don’t wait for the perfect opportunity.

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