I recently received a question following a print “Career Rescue” column (you can find it here: http://www.chron.com/disp/story.mpl/jobs/6793935.html) asking me about college grads and business cards. I’ve mentioned before the value of having business cards with you when job searching, but here’s a different twist on the topic: What if you’re a recent college grads who is job searching and you lack titles or business representation expressed on a business card.
Job searching in 2010 requires the use of many different avenues, but networking is the most consistent way to land good opportunities. Networking is not just for job searching, it’s a skill that will be used throughout your entire career.
Whether networking occurs through social media or in person, it is crucial that you are prepared to exchange information in a professional way that will move you closer to your career goals.
Recent college grads really can benefit from having a business card to exchange. It can be awkward for a recent graduate who is networking when the conversation ends, and a business card is offered. The student has nothing to give in return except an e-mail address or piece of paper with a phone number written on it.
How you present yourself during networking activities speaks volumes, and not having a card to exchange can leave a potential contact with the impression you are not ready to take your job search seriously. Exchanging business cards is as professional as it is practical.
A recent college graduate’s card might contain information such information as a name and contact information (address and phone number) an e-mail address or Web site url, Linkedin address and college major or areas of focus. Some cards include the recent grad’s degree and graduation year.
Consider using key skills where a title might be displayed. This could help develop your brand. Don’t let the lack of business experience keep you from having a card to hand out.
Here are some questions to ponder when developing your card:
How do I want people to contact me?
What impression am I leaving with them?
What makes me different from my classmates?
What areas of interest do I find enjoyable that could benefit a possible employer?
Even though cards can distinguish one job candidate from the other, avoid getting too creative. Always keep your goal in mind — you want to leave a professional image at this point, not necessarily showcase your artistic side.
Cards can help you make an impression. Here’s an example: Last year I was talking with Bill Seaver of MicroExplosion Media, and we exchanged cards at the end of our meeting. His card left a good impression with me, it was professional, but unique. The style he used was called a mini business card , and because Bill’s expertise is in social media, the card fit in well with his brand.
Having business cards to hand out plays an important role in your job search. Don’t leave home without one!
