Sometimes it helps to have a set of job-search reminders in front of you in case you start drifting into less-than-productive habits.

Here are some reminders you can implement right now. The often can make the difference between building job search momentum and having a job search that lingers.

• Practice communicating in a persuasive way, and do it with friends or family members who will give you honest feedback. The subject of your job search is you, and you need to practice answering and asking good questions. Even if you are confident and articulate, you still need to practice.

• Pay attention to the power of words. Avoid using words and phrases like “retirement” or “got fired,” and never complain about your job search. Everything you say builds a potential employer’s perception of you.

• Employers are most interested in job candidates who can add value right now. Your employment history is important, but talk about current accomplishments. Connect the dots for your potential employer, he or she can see how you’ll contribute to the company by “hitting the ground running.” Talk about results.

• Use technology. Your online presence plays a stronger role than you might imagine. It reflects your professional style and increases your ability to create opportunities.

• Augment traditional job search methods by joining social networking sites such as LinkedIn.

• Develop a job-search plan. This gives structure to your day and helps you measure progress. Be flexible, and review the plan weekly.

• Ask for help. A recession is not the time to be a Lone Ranger. Everyone is in this together, and everyone will face a career transition at some point.

• If you’ve been out of the job market for a while, and you believe that age is an issue for you, familiarize yourself with the latest technology and be prepared to let potential employers know that you are up to date with industry-specific technology. Focus on the present and how you can contribute in the future rather than focusing on what you have done in the past.

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