When he decided to seek a new position, an experienced business developer expected more responses from his resume. His last job search had taken only a few weeks. This one was different.

He was confident that his experience and ability to generate revenue would attract interest.

He made several resume revisions based on the advice of family and friends. Then he decided he was going around in circles by making changes based on other people’s opinions.

Four weeks later, he continues to job search, but one thing has changed. Now, he’s getting a positive reaction to the resumes he sends out. Why? He discovered the power of keywords.

How do you find keywords? Keywords can be found in job titles, skills required to perform the job, education, credentials, industry buzz words and technologies.

One exercise you might try is to conduct a research using a job search engine. Bring up job postings that match the job titles you’re interest in. Then, look for words that occur in several of them to describe skills.

When using http://www.chron.com/class/jobs/the best results will come from using keywords. In fact, the search engine will ask for keywords.

Another great source of keywords comes from the government database O’Net.

So, collect some keywords that relate to the industry and job you are interested in. Then, the next time you send out your resume, try using some of them and see if you get a better response.

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